• Hayley Dodsworth

Start 2021 with improved online optimisation!

2020 was a year unlike any other! Sales and marketing strategies relied totally on online marketing since face to face business was locked down. 2021 has started with a further lockdown so, I'd like to share some advice on ways to increase online sales and optimise your online shop.


  • Follow your online customer journey and ensure a simple route to purchase.

  • Google your brand regularly to understand where you rank against competitors.

  • Improved SEO (search engine optimisation) to attract the relevant audience.

  • Link content across multiple platforms - always lead back to the online shop.

  • Offer free delivery or a product promotion to inspire purchase/action.

  • Encourage social media 'Likes and Shares' and positive engagement.

  • Request testimonials and share this at every opportunity to build online trust.

  • Make the most of free listings where possible on community/free mediums.

  • Incorporate professional video marketing and share widely.

  • Ensure listings on popular online purchasing sites - e.g. Amazon.

I hope these tips are useful and wish you every success in 2021. If you would like support I offer a FREE review of your online marketing communications.

Please contact me on 07981 554853 or complete your details on the Contact Us.

16 views0 comments

Recent Posts

See All

Contact Content RED Marketing Solutions, Leeds, Yorkshire

Call 07981 554853

This site was designed with the
website builder. Create your website today.
Start Now