Content RED and the marketing thread ...
Updated: Jan 20, 2019
Effective marketing needs to have a 'red thread' running throughout every element of its communications. It's key to everything and starts and ends with what is offered to the ideal customer - the marketing solution.
A clear and consistent thread means that wherever a potential customer views your content they will be able to immediately recognize your offering and how it can work for them.
- Landing Page
- Email marketing
- Website and blogs
- Social Media
- Media and PR
Make sure you spell it out in every element of your marketing campaign to stand out from the competition!