• Hayley Dodsworth

Content RED and the marketing thread ...

Updated: Jan 20, 2019

Effective marketing needs to have a 'red thread' running throughout every element of its communications. It's key to everything and starts and ends with what is offered to the ideal customer - the marketing solution.

A clear and consistent thread means that wherever a potential customer views your content they will be able to immediately recognize your offering and how it can work for them.

- Landing Page

- Email marketing

- Competitions

- Website and blogs

- Social Media

- Advertising

- Media and PR

- Events

- Literature

Make sure you spell it out in every element of your marketing campaign to stand out from the competition!

#contentthread #marketingcontent #contentred

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